UI / UX and visual designer for over 20 years. Built and managed multiple teams of designers, developers and project managers. Cofounded successful tech companies and expert in eCommerce, SaaS platform, enterprise software, mobile app, advertising / marketing and consumer products.
MyLife.com (formerly known as Reunion.com) connected 55 million of its members to their classmates, family and friends over the years.
One of MyLife.com's efforts in 2014 was to create the best social aggregate website, where you can connect all of your social networks and communicate with all of your connections in one place.
This project required finding commonalities in different types of communication from different networks and create an environment where these communication can be easily created and digested.
Responsive web design for the Radimetrics Enterprise Platform from Bayer. Using 4 breakpoints to create a seamless experience for desktop and laptop users plus tablet and mobile smartphone users. Created using Sketch App.
Mobile app design for a healthcare industry client pitch. The mocks show part of the user flow of customers searching for care near them. Designed using Sketch App.
MyLife.com (formerly known as Reunion.com) connected 55 million of its members to their classmates, family and friends over the years.
One of MyLife.com's efforts in 2014 was to create the best social aggregate website, where you can connect all of your social networks and communicate with all of your connections in one place.
This project required finding commonalities in different types of communication from different networks and create an environment where these communication can be easily created and digested.
Mediapass is a growing paywall company that allows customers to easily set up and charge their readers for content, video and music.
The goal in this project was to simplify the setup process by collapsing all of the required steps into one guided page. All of the copy throughout the website was also updated to rid of programming and technical jargon that most people aren't familiar with.
Mediapass saw an immediately 25% increase in success rate of members setting up paywalls on their own.
I co-founded WineDirect (formerly Inertia Beverage Group) in 2002 and it has since become the largest eCommerce platform for the entire wine industry. I was in charge of UX/UI for both the backend and frontend platform design.
The REthink Engine is the backend platform that included Content Management System, Customer Management System, Order Processing System, Wine Club Management System, Inventory System, and more.
Frontend platform design included eCommerce Store, Shopping Cart and Checkout Path, User Account Management, and a CMS driven presentation layer for clients' websites.
Marketing website for iMemories. Created using Adobe PhotoShop.
MyLife.com (formerly known as Reunion.com) serves up millions of profiles a month via people searching and connecting with one another.
This project was MyLife.com's first step in converting its site to a responsive platform. This redesign gave the site a modern modular look, allowed members to customize their own profiles while allowing the team to create a new design system that is fully responsive.
Sample design for a microsite project for Clean & Clear by Johnson & Johnson.
YAVAY was a sponsorship platform connecting individuals and teams with sponsors.
The goal of this project is to guide the individual or team seeking sponsors to set up their profiles and the detailed the types of sponsorship they are seeking. Sponsors can then use this structured data when seeking out individuals and teams to sponsor.
Sample design for Tribal DDB website redesign.
Minted is a design marketplace sourcing creative content from a global community of independent artists, then sell the best content in the form of art, home décor, and stationery, directly to consumers.
Minted members store lots of photos in their accounts to be used on the physical products, and Minted wanted to create another fun way for their members to experience their own photos. Building inspiration boards and sharing them with friends and family is Minted's solution to providing this new digital product.
These inspiration boards also serve as a marketing tool which Minted members can share on social media, then drives traffic back to Minted website.
Kodak Gallery (formerly known as ofoto.com) was the consumer goods division of Kodak. Millions of photos were uploaded and used to create personalized products from calendars to mugs.
In addition to consumer goods, Kodak Gallery also pioneered photo sharing via the web. The natural evolution of photo sharing led the company to create Group Album - a single place where all participants at an event could contribute and share their photos with one another.
This project maps how existing and new Kodak Gallery members will interact with the photo album.
Diageo is a global leader in beverage alcohol with iconic brands in spirits, beer and wine.
This project is to revamp the organization of its vast brand portfolio as well as its wines portal for sales associates. The biggest challenge of the project was the initial step to take an inventory of all brands and assets due to the large number of brands Diageo represents.
Mediapass is a growing paywall company that allows customers to easily set up and charge their readers for content, video and music.
The goal in this project was to simplify the setup process by collapsing all of the required steps into one guided page. All of the copy throughout the website was also updated to rid of programming and technical jargon that most people aren't familiar with.
Mediapass saw an immediately 25% increase in success rate of members setting up paywalls on their own.
Sample design of website mocks for Enzyme Digital corporate website redesign.
Interface design for automobile client pitch. Designing the interface for a self-driving car including voice commands.
Sample marketing email and banners design.